You Need Smart, Realistic Goals to Navigate Your Digital Opportunities

Once you decide to go the digital route, make sure that you have a plan.

Smart business goals are specific, measurable, attainable, relevant, and time-based. // Alex Holyoake, CC BY 2.0, via Flickr.

Putting Together a Plan

It can take a bit of time to establish an effective digital presence, especially if you’re just starting out. As you identify all the digital channels and the…